Fashion retail faces both opportunities and challenges, with fluctuating demand and high customer expectations. TGW Logistics' advanced automation solutions—FlashPick, SmartPocket, and LivePick—help brands streamline supply chains, ensuring speed, accuracy, and adaptability. Stay stocked and stress-free with cutting-edge intralogistics designed for seamless operations.


Seasonal Fashion: Your Guide to Wardrobe Essentials
Changing seasons bring new fashion trends, with customers looking to refresh their wardrobes for various occasions. From statement pieces to everyday essentials, shoppers are always on the hunt for the perfect styles to match their needs.


Challenges of Peak Demand in Fashion Supply Chains
- Demand Fluctuations: Fashion trends shift rapidly, and consumers’ desire for the latest items peaks during the holiday season, creating spikes in demand that can overwhelm traditional supply chains.
- Stockouts and Overstocks: Striking the right balance in stock levels is critical. Too much inventory can result in excess stock, while too little can lead to missed sales opportunities.
- Omnichannel Complexity: With the growth of e-commerce, retailers must fulfill orders across multiple platforms—online, in-store, and through mobile apps—requiring synchronized operations to avoid bottlenecks.
- Customer Expectations: Fast delivery times and accurate order fulfilment are non-negotiable. Any delays or errors can lead to customer dissatisfaction and damage brand loyalty.
Optimising Intralogistics for Success
Intralogistics plays a crucial role in managing unpredictable demand fluctuations across seasons, where speed, accuracy, and adaptability are key to success. By integrating automated solutions, businesses can ensure their supply chains remain efficient and responsive, delivering exceptional service while staying ahead of the competition. With the right systems in place, companies can navigate demand surges smoothly while optimising operations for long-term growth.


A Trusted Partner
While the case for leading-edge logistics technology is clear, it is imperative that companies are strategic about their approach. You must find the right balance and implement solutions tailored to your industry vertical and use case.
This is the reason why, on top of having a wide portfolio of solutions for Fashion, at TGW we support our customers with a group of industry experts who assist in understanding and selecting the appropriate automation technology. They work hand-in-hand with customers, analyzing and optimising their supply chain operations and automation processes. Every solution is tailored specifically to address their unique business challenges, ensuring an ideal fit for their supply chain goals.
Curious to know more about TGW solutions?
Is Your Fashion Brand or Company Ready for the Future?
The fashion industry is evolving at a rapid pace. In our latest whitepaper, we explore how technology is driving supply chain transformation and highlight the key factors to consider when assessing tech investments.
Learn how technology-driven logistics solutions can do more than just enhance efficiency—they can revolutionise your operations and significantly boost your growth.
Download the whitepaper now and give your company the competitive edge it needs.


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Raffaele Destro, Valentina Vivarelli, Berta Giramé
TGW Global Strategic Business Development Fashion
TGW Logistics is a foundation-owned company headquartered in Austria and a global leader in warehouse automation and warehouse logistics. As a trusted systems integrator with more than 50 years of experience, we deliver end-to-end services: designing, implementing, and maintaining fulfilment centres powered by mechatronics, robotics, and advanced software solutions. With over 4,500 employees spanning Europe, Asia, and North America, we combine expertise, innovation, and a customer-centric dedication to help keep your business growing. With TGW Logistics, it's possible to transform your warehouse logistics into a competitive advantage.